Hi, I’m Noa.
I design & build with
clarity and care.
Print studios in Paris, design systems at Lumen Bank, and since 2023 an independent practice for founders across Europe and the US — small roster, full attention.
10+
Years in practice
64
Projects shipped
18
Countries worked with
12
Awards & mentions
Three rules I don’t break.
The same three rules shape every project, whatever the size or budget.
01
Clarity over cleverness
If it needs a tooltip, it needs a rethink. I design for the fastest possible understanding.
02
Ship to learn
Real users beat perfect decks. Prototypes go live early and get better every week.
03
Systems, not screens
Every project leaves behind tokens, components and docs your team can keep building on.
A decade across studios, startups and scale-ups.
Product teams, studios and founders — from first hire to scale-up. Scroll through the roles that shaped how I work today.
Independent designer & developer
Product, brand and web for early-stage teams. Framer partner.
Senior product designer
Led the design system and the core banking app redesign.
Product designer
Designed analytics tools for logistics teams; shipped weekly.
Visual designer
Identities, editorial and exhibition graphics for cultural clients.
BA Graphic Design
Typography, interaction and a thesis on generative identities.
[ 01 ·
2023 — Now ]
[ 02 ·
2020 — 2023 ]
[ 03 ·
2018 — 2020 ]
[ 04 ·
2016 — 2018 ]
[ 05 ·
2012 — 2016 ]
[ Experience ]